Cookie Policy
I. General provisions
We and our service providers process personal data on this website and use cookies and similar technologies in this context. Below, we provide general information regarding the use of cookies and related technologies. This Cookie Policy is an integral part of our Privacy Policy, which provides detailed information on the processing of your data.
To facilitate convenient consent management, a consent banner is displayed when you first visit our website. It allows you to review information about the use of cookies and similar technologies and the processing of personal data, and to consent to the use of services that require such consent.
By default, only technically necessary services are enabled on our website. The use of cookies and similar technologies that are not strictly necessary for the operation of the website is based solely on your consent. You have the option to consent to all services (“Accept all”) or—via the “More information and settings” option—to consent only to selected categories of services or make individual choices.
To avoid displaying a banner each time you visit our website, we save your consent settings in your browser’s online storage. Consent data (whether you grant or withdraw consent) is stored for a period of one year.
You can withdraw your consent at any time with future effect by using the consent settings available in the footer of our website.
You can also deactivate cookies used for reach measurement and advertising purposes via the deactivation page for EU consumers: https://www.youronlinechoices.com/de/praferenzmanagement/.
II. What are cookies?
Cookies are stored in the browser on the user’s end device (e.g., computer, smartphone, tablet). They contain information about the website being visited. A cookie is sent to the browser by a web server or generated in the browser using a script (JavaScript). During subsequent visits to the website, the server can directly read the information contained in the cookie or transmit it to the server via a script embedded on the website.
III. What are similar technologies?
Not only cookies but also similar technologies can store information on your end device or access data already stored (so-called client-side tracking). Some service providers do not store the data collected by your browser on your device, but send it directly to a web server (so-called server-side tracking).
1. Internet storage
With web storage, information is stored locally in your browser’s cache. The stored data is either automatically deleted when you close the browser window (session storage) or remains available so that it can be retrieved again when you next visit the website (local storage)—unless you manually delete your browser’s cache (browser data).
2. Web Beacons
Web beacons are 1×1 pixel graphics that are embedded in various ways on websites and in e-mails (newsletters) and are used to collect and analyze user data.
IV. Goals
1. Technically necessary services
Our website uses services that are technically necessary for its proper operation to provide you with a functional, secure, and stable service. Cookies and similar technologies used in this context enable you to navigate the MG Motor website and use its features.
2. Functional services
We use services on our website that allow us to enhance the site’s functionality. The technologies used for this purpose impact the site’s performance and appearance. For example, they allow us to share external content directly on the site.
3. Marketing services
We use services that enable us to display relevant ads to our visitors through advertising networks. To do this, we use cookies or similar technologies to collect information about user behavior on our website, among other things. Some cookies are also used to limit the number of times you see a particular ad or to measure the effectiveness of an advertising campaign.
4. Analytical services
We use web analytics services on our website. Cookies and similar technologies help us collect information about how the site is used. This data helps us better understand how users navigate the site, which pages are most frequently visited, and which content is most important to our customers. We create anonymous statistics that allow us to better understand the needs of our visitors and continually improve our website.
